GTM Unfiltered cover image

Sparking a Movement with a Strategic Narrative - Andy Raskin - GTM Unfiltered - Episode # 014

GTM Unfiltered

CHAPTER

Aligning New Product Launches with the Company's Strategic Narrative

The chapter discusses the importance of aligning new product launches with the strategic narrative of the company. It emphasizes the need to capture the current sea change in the industry and tells a compelling story that resonates with a wide audience, rather than solely focusing on improving marketing metrics.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner