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Meta Aggregated Event Measurement, Harry Potter flop in the West, Admon apocalypse tests (#73)

two & a half gamers

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Facebook's Aggregated Event Measurement Campaigns for Attribution

Facebook is rolling out Aggregated Event Measurement on iOS 14 and later devices. This means you don't need to use Apple scan and network for conversions. You can instead of as I said, instead of apps can network, you can use the app event campaigns. It's still very unclear how you can make this work, but OK. So they're introducing these updates to the app campaigns.

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