How to talk about climate change so people actually care | John Marshall
TED Talks Daily
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Communicating Climate Change: Bridging the Knowledge Gap
This chapter delves into the challenges of conveying the realities of climate change to the public, focusing on the disconnect between scientific jargon and public perception. It advocates for a people-first approach, utilizing relatable language and metaphors to inspire concern and motivate action against climate change.
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Transcript
