Idea to Startup cover image

How to lose $1.8 billion dollars in 10 days

Idea to Startup

00:00

What's the Biggest Risk of a Great First Product?

When you're first starting out, things like wealth, privilege and prior success will give you a symmetric opportunity. But eventually, the cows come home to roost s a naked gun. You'll only survive if a corps group of early customers absolutely love your product. These customers will then catalyze broader growth. Love is a really high bar. If no one feels this way, you're not going to grow.

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