The Importance of Honoring Your Word

When you do things the right way, you honor your word. And that's how you build a brand. Your word has to mean everything. This is so important for respect. For what they say about you and what people perceive you as when nobody is there,. What are they telling that new person that just started at your company when you're not around? Because if you don't think they're talking, you're delusional. I promise you, they're talking. So make them respect you.