2min chapter

The Sweaty Startup cover image

#10 Great advice

The Sweaty Startup

CHAPTER

Don't Under Promise and Over Deliver

Any time you make an agreement in a conversation or over the phone, follow up with the nemale. Be honest up front with customers about time lines, with partners, about work load and with investors. Know what your risk is and understand it so you can make better decisions. You are likely an optimist. Most of us are. We hope for the best, but don't assume the best.

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