RV E17 - Dispelling B2B and Entrepreneurship Myths | Tom Hunt
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B2B Marketing Leadership
Todd: There's a skill that maybe is underdeveloped. Is that talent spotting? Finding the person in the business who can be the talent and then building the infrastructure around them. Most B2B companies don't have that level of expertise in their business today, especially early stage startups. And so they swing and miss on a marketing leader because they don't know how to judge the talent.
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