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6min chapter
Encore: Is founder fame an asset or a liability?
Round Table China
CEOs and Social Media: Balancing Authenticity and Image
This chapter explores how CEOs and founders leverage social media, especially video platforms, to project relatable corporate identities while navigating the complexities of personal branding. It discusses the balance between authenticity and maintaining a polished image, alongside the rise of live streaming as an engaging consumer strategy.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode