14min chapter

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Rapid Response: Airbnb reimagined (Part 1), w/CEO Brian Chesky

Masters of Scale

CHAPTER

Airbnb's Evolution: From Start-up to CEO Insights

This chapter explores Airbnb's strategic marketing shift to compete with hotel chains, highlighting a campaign that emphasizes unique group travel experiences. The discussion also reflects on personal growth through bodybuilding and entrepreneurship, underscoring the importance of discipline and mental health in building strong relationships. Additionally, the chapter addresses the challenges companies face during growth, illustrating the transition from start-up to established corporation and the evolution of leadership through adversity.

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