2min chapter

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Episode 213: Rewriting Cambridge Analytica (P1) feat Anthony Mansuy

QAA Podcast

CHAPTER

Wiley's Holy Grail: The Single Customer View

Wiley's Holy Grail was the single customer view, a form of software that a firm could use to have what Wiley calls quote, a truly holistic view of each individual customer in a market. In October 2013, just after meeting Jeremy, Wiley began working on a pilot project for SEL. They did a test case on Ken Kuchenelli's campaign, a Mercer-backed candidate for Virginia governor who wanted to ban oral and anal sex. See, see man, you can't even suck each other off anymore man. What the fuck? Those are the small pleasures in life. Sucking and being sucked. Shame on you.

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