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Inside The LA Times's podcast strategy

The Business of Content with Simon Owens

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The Challenges on the Narrative Podcasts

There are different pressures when there's advertising. How do you efficiently allocate your marketing resources to support a show on going without ever really being able to put all your support into one given time? So that's a challenge. The chasting causewe podcast that you mentioned was written by a nicki wisanc egan, who has a book by the same title. But ally, wee were going to probably be news room first organization on terms of what we produce for audio. But m definitely open to other types of collaborations.

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