36. The Psychology of Pricing
Shit You Don't Learn in School
Is There a Difference Between a Ferrari and a Use Car?
All of us have, in some way, shape or form, for status signalling. And i think the reason that ts people struggle with understanding that mechanic is because they can rationalize a premium which is multiplicative. That status component can really be the whole value of that product or that asset. A lot of people to day would feel like they'r getting more status through having a boared ape in their twitter display picture then actually owning a ferrari.
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