All of us have, in some way, shape or form, for status signalling. And i think the reason that ts people struggle with understanding that mechanic is because they can rationalize a premium which is multiplicative. That status component can really be the whole value of that product or that asset. A lot of people to day would feel like they'r getting more status through having a boared ape in their twitter display picture then actually owning a ferrari.
In this episode, Cal and Steph discuss the subjective nature of pricing. They explore how a value extends beyond utility or the physical nature of an asset (think luxury items, NFTs, etc) and use these ideas to explore new pricing models, including tiered, retention-based, and completion-based pricing.
They also explore how our own psychology can inhibit use as consumers to spend on what's most meaningful and the importance of unlearning certain spending habits.
If you find the psychology of money as fascinating as we do, give this episode a listen.
Love this episode? Give it a review at https://ratethispodcast.com/learn