How Attribution Tools are Hurting Your Acquisition
Ecommerce Playbook: Numbers, Struggles & Growth
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The Importance of Using a Third Party Platform to Understand New Customer Revenue
Many brands use MTA platforms to understand the percentage of new customer revenue versus returning customers. We're not bringing in an intermediary and so this is a solution that is very new but also very real in terms of how it can give us the insight on what our new versus returning customer split looks like. The API for Shopify's first party pixel have been released so that we can see data points specifically from the individual Shopify store at every touch point of the user.
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