
The Rivals
The Why Factor
00:00
The Roots of Rivalry
Professor gavin kilguff from new york university's stern business school has been studying the roots of rivalry. The key distinction for me is that rivalry exists when we are motivated to win. I'm also exploring the idea that rivalry may actually give people a sense of purpose or meaning in their lives because they have this constant goal that they're striving for, which is to perform the rival.
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