Behind the Scenes of Building India's BIGGEST BRANDS: Lakmé, Durex, Veet & More!: Sukhleen Aneja
The BarberShop with Shantanu
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Brands, Innovation, and Societal Impact
This chapter explores the critical role of marketing and innovation in shaping brand identity, using examples from Lakmé and Durex. It emphasizes the importance of meaningful consumer connections and effective messaging, particularly in addressing sexual wellness in India.
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