7min chapter

The BarberShop with Shantanu cover image

Behind the Scenes of Building India's BIGGEST BRANDS: Lakmé, Durex, Veet & More!: Sukhleen Aneja

The BarberShop with Shantanu

CHAPTER

Brands, Innovation, and Societal Impact

This chapter explores the critical role of marketing and innovation in shaping brand identity, using examples from Lakmé and Durex. It emphasizes the importance of meaningful consumer connections and effective messaging, particularly in addressing sexual wellness in India.

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