2min chapter

LEVELS – A Whole New Level cover image

#145 - Big Ag feeds into Big Pharma: Metabolic health benefits from regenerative farming | Dr. Robert Lustig & Ben Grynol

LEVELS – A Whole New Level

CHAPTER

What's Versification?

The tobacco industry did this, you know, back in the 19 eighties and nineties altria owned craft and general foods. And as soon as they stopped smoking, they started eating. So why wouldn't they want to be in on that? This concept? The industry calls it versification. But you have to really look askance at when a company is actually in a basically playing both ends. There's definitely immoral hazard to be seen there.

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