Introduction

Sport is a good business if you understand your audience, says Jos morgan. The problem where the companies that struggle with scale and ambition will be to build an audience that absolutely needs to be successful. Roger mitchell: It's not as easy to find those huge pools of audiences once you get them - it becomes even harder to keep them. And i kept coming back to formula in which is lifetime value greater than cost of custom or acquisition. Charles Youkow: What has been e put the wind in your sail this week?