Finding Your Niche and Engaging Audiences with Passionate Content

Today, I have a slightly different episode for you. I’m joining Tiago Forte on stage at his Second Brain Summit to discuss all things creator economy and audience monetization.

I reveal my top strategies for starting out as a creator, how to grow the right audience, and how to monetize that audience.

Tiago and I also take some of your questions from our audience, so there’s definitely something in this episode for everyone. I hope you find this episode valuable and inspiring.

Timestamps:

00:00 Introduction

00:28 Building a Meaningful Audience

03:23 The Power of a Niche Audience

04:02 Insights from Successful Creators

07:35 Monetizing Attention

09:45 Challenges and Strategies for Creators

12:33 How Celebrities Are Monetizing Attention

19:16 The Business Of Being a Creator & Email Lists

22:35 What IS A Creator?

26:58 Overcoming Plateaus in Growth

29:10 Balancing External and Internal Focus in Business

31:34 Advice for Beginner Creators

33:49 The 90-9-1 Rule: From Consumer to Creator

41:45 Choosing the Right Platform for Your Content

51:08 The Four C's Framework

53:33 Conclusion and Final Thoughts

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show 

Follow Tiago:

Website: https://fortelabs.com 

YouTube: https://www.youtube.com/@TiagoForte 

Twitter: https://x.com/fortelabs 

LinkedIn: https://www.linkedin.com/in/tiagoforte 

Instagram: https://www.instagram.com/fortelabsco 

Facebook: https://www.facebook.com/fortelabs 

Follow Nathan:

Instagram: https://www.instagram.com/nathanbarry 

LinkedIn: https://www.linkedin.com/in/nathanbarry 

Twitter: https://x.com/nathanbarry 

Website: https://nathanbarry.com 

YouTube: https://www.youtube.com/@thenathanbarryshow 

Featured in this episode:

Kit: https://kit.com 

Missouri Quilt Company: https://www.missouriquiltco.com 

Lex: https://lex.page 

Theory Of Constraints: https://fortelabs.com/blog/theory-of-constraints-101 

Highlights:

04:10 Creator Economy Has a Thriving Middle Class

09:51 Turning Attention into Equity

14:58 Creators as Entrepreneurs

26:51 Breaking Growth Myths

32:55 Nathan's 90-9-1 Rule for Sharing and Monetizing Knowledge

43:32 Refining Ideas

46:45 Finding Your Niche