Turkey's decision to change its english name to turkey came about because of the frustrations of the president, regeptibe ardoon. State institutions have begun using it, but despite a fortune spent on a new publicity campaign called hello turkea,. Turkea is not yet catching our correspondent, pyotr zalevski, who notes that diplomats did not at all really appear interested in using the new name consistently. But critics will call this a populis gimmick by a pretty successful populist president.