14min chapter

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Unleashing Flow in Business with Chip Conley

Flow Radio

CHAPTER

Creating Soulful and Irreverent Hotels Based on Magazines

The speaker shares their journey of creating unique hotels with funky, irreverent, and adventurous themes inspired by magazines and five adjectives. They discuss the concept of using magazines to shape the hotel's design, staff, and atmosphere for customer identity refreshment. The chapter also touches on the challenges of aligning investor needs with the business vision and implementing measurement tools like customer surveys for improvement.

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