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Andy McCotter-Bicknell - Head of Competitive Intel, ClickUp - How to do competitive intelligence
The Growth Hub Podcast
The State of Competitive Intelligence
A lot of companies are doing exactly what you mentioned when you first introed me. Most companies know where they need to go in order to find different information about their competitors. The next step beyond that is then delivering that information externally. This isn't one of those roles where people think of competitive Intel as this kind of behind the scenes, like CIA.
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