Post-identifier marketing: chatting with Adobe about 3rd-party cookies and more
Growth Masterminds: mobile growth podcast
00:00
How to Prepare for a Cochlearless Future
Research shows two out of five liters are not placing a priority on preparing for a cochlearless future over the next year. A lot of brands are still seeking answers of what does this mean for my activation, personalization and measurement. I think it's going to be having to spend more to recognize the same results if you don't have the right mechanisms in place. The good news is with the right technology in place, with the right first party data strategy and with the right measurement, that can largely be solved for.
Transcript
Play full episode
