How to Get Customers to Open Their Mind to a Purpose Built Product

Most people that I speak with that are managing a customer success team find XYZ challenges with a sales, you know, driven customer relationship management tool. And so how do you get them to open their mind to a purpose built product versus using just a contact manager or scheduler type software? "I would say the first thing is you got to have that quick hit list of things that you know, your platform, your tool, your service, whatever, can do differently than those," he says.

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