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What Next | Daily News and Analysis

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Modern Political Campaigning: Balancing Tradition and Innovation

This chapter examines the evolution of political campaigning, focusing on the interplay between traditional methods and modern outreach techniques. It highlights the rise of digital strategies, such as text messaging and social media, especially during the 2020 election, while discussing the ongoing importance of traditional advertising. Additionally, the chapter addresses the ethical considerations of using sophisticated data analysis to target voters, emphasizing the tension between effective engagement and potential invasiveness.

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