In our world, we're going to try and create as much value for the money you spend. But if that's the way you set it up, the smarter that business is, the worse it is for you. So could we use our gray matter to create more value from you? And if we'll do it that way, then the smarter we are and the better we do our job, the better it is for us.
Ever struggled to keep your customers coming back? Donald Miller talks with Chick-fil-A's VP of Brand Activation, David Salyers, to discuss how the beloved fast-food chain has built a multi-billion-dollar business by dazzling its customers. In this episode of Building a Story Brand, you'll discover how to put Chick-fil-A's powerful customer-centric principles to work in your own business. And when you do, you'll have more repeat business, better word of mouth, and lower advertising costs. If you're serious about customer service, don't miss this episode! http://buildingastorybrand.com