Influencer Marketing as Algorithmic QVC

Discussion about TikTok and Instagram algorithms turning feeds into continuous, emotionally driven sales pitches.

Play episode from 36:04

chevron_right

Transcript

chevron_right

Transcript

Episode notes

Let's grab Mallory DeMille and dive into the wacky world of wellness influencers; the rise of grifters, the impact of the MAHA movement, and the absurd trends that have emerged in recent years. We discuss how wellness influencers exploit tragedies for profit, the gamification of the wellness space, and the challenges of helping change minds in a world filled with mis and disinformation. And what extreme wellness influencer episode would be complete without touching on some of 2025's most bizarre practices like urine therapy and butthole sunning, as well as predictions for 2026.

Show Notes

Chick Tract of the Week! : Boo!

Connect with Mallory : Instagram | TikTok | YouTube

Quacks, Cancer and Kangen Water (Conspirituality Podcast)

MAHA (HHS.gov)

MAHA (Wikipedia)

Beware the Virtuous MAHA Movement

Pasteurization with Dr. Jess

Raw Milk Community "invents" Pasteurization (Threads)

Dr. Terry Simpson on Raw Milk

NYT : You Might Have Already Fallen for MAHA’s Conspiracy Theories (Video)

How to Talk to a Science Denier: Conversations with Flat Earthers, Climate Deniers, and Others Who Defy Reason