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Does it matter who our MPs are?

Analysis

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Political Party Preference Amongst Minority Voters

Political party was much more important to them than the similarity in terms of how people looked. If you are stood by your political party in a safe seat, even getting 3% less vote doesn't make any difference because your party's advantage in that seat is 15% or 20%. So this really is why it is so important that political parties put those underrepresented candidates in the safe seats. This is really the only way we can break through their potential discrimination from the voters and get elected.

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