We manufacture for a dozen different brands. How do you find certain niche markets doing? Are there brands that cater to just guys and dudes versus women versus vegans? And is there a specific niche market that does better? The thing is, whatever you have a passion for, I know some people that would never put bad ingredients in their products because they believe in it.
Amar Patel - the supplement genius - has helped build 12 successful supplement brands. On this episode of Inside Look, Amar stopped by and dropped his knowledge of brand building in the supplement industry. Watch now to discover what you should and shouldn’t do while building your very own supplement company - or any brand for that matter!
“The Devil’s in the details”
“Protect your empire”
- Bedros Keuilian
Here’s what you’ll discover:
1:26 - What supplements mean to Amar, and how he used his passion to create his empire
4:15 - What to do - and not to do - while launching a supplement brand
14:53 - How you can grow your supplement brand on different platforms
19:30 - How important influencers can be for any brand’s success
33:00 - How Amar learned and grew in the supplement industry
“It takes 90 days to launch a brand”
“You need insurance. Period.”
“If people don’t know who you are as a brand, you won’t be successful”
“Pay up front”
-Amar Patel