Design and creative is always going to be in catch up mode. There's just no way around it. And I think the sooner they acknowledge it, like this, I think people have this like utopia and they're mine. So acknowledgement is step one. Step two is just plan for it. You can you can hire design ops people. Find reliable freelancers if there's such a thing to do that or you you hire essentially superside to do that job. That's an example of how you would scale it.

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