Design and creative is always going to be in catch up mode. There's just no way around it. And I think the sooner they acknowledge it, like this, I think people have this like utopia and they're mine. So acknowledgement is step one. Step two is just plan for it. You can you can hire design ops people. Find reliable freelancers if there's such a thing to do that or you you hire essentially superside to do that job. That's an example of how you would scale it.
How much time do creatives actually spend creating?
Amrita Mathur, VP of Marketing at the Creative-as-a-Service agency, Superside, is in the studio to talk about why creatives spend so little time actually creating and how a great DesignOps team can increase workflow and efficiency among creatives.
She and Daniel also discuss the advantages of centralized vs. decentralized marketing, the best way to scale a marketing department, and how creative team success should be measured.
Plus, what’s the advantage of hiring freelancers over full-time employees? Tune in to find out!
0:00 Intro
2:08 Lessons from Computer Science
3:10 Scaling a team
5:45 Alignment is Key in Marketing
12:00 Do You Tie Outcome Results to a Creative Team?
14:03 Design Ops
22:08 A Marketing Hill to Die On
25:40 Words of Advice
29:44 Contact Us
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LinkedIn: https://www.linkedin.com/in/amritamathur/?originalSubdomain=ca
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com