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ZoomInfo: The Go-To-Market Platform - [Business Breakdowns, EP. 21]

Business Breakdowns

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Optimizing Revenue Through Strategic Sales and M&A

This chapter explores the revenue structure of a business, emphasizing the significance of annual recurring revenue contracts and the efficient management of customer data. It discusses the strategic hiring of salespeople, the role of ZoomInfo in enhancing sales processes, and the company's approach to mergers and acquisitions to strengthen its market position. Additionally, it highlights funding strategies for acquisitions and the impact of transitioning from private to public markets on business credibility and growth.

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