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Why Wouldn't Walmart Just Buy This?
I think generally it's like a little bit over that those synergies and learnings are a little more overrated. Why wouldn't Walmart just buy this? If they're trying to compete with Amazon with prime members, obviously they have a target integration here. I follow these publicly traded direct to consumer brands all the time on the public markets,. Like, you know, Manscaped had to pull their IPO several weeks ago because the public markets are just not being kind to direct to consumer businesses.