Don’t Attack Your Buyer’s Castle: Get Yourself An Invitation To Go Inside
B2B Marketing Exchange
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The First Drawbridge That You Can Cross
Two thirds of all b tob buyers would switch vendors if the sales and marketing information they're given wasn't personalized in some way. If you won't personalize it, i'm going to a competitor. The first drawbridge that you can cross is the right message. This trend toward specificity and radical relevance is all around us. It's what mak it effective. Specificity, not generality.
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