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The Media Show
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Editorial Decision-Making in a Turbulent Referendum
The chapter explores the intricate editorial decision-making process of a newspaper during a significant referendum, focusing on how the editorial team navigated a pro-remain stance amidst diverse readership opinions. Discussions include the influence of readership demographics, economic factors, and internal dynamics on the editorial stance, with insights into the involvement of key figures such as Rupert Murdoch and the Queen. Additionally, the chapter delves into the impact of contrasting editorial stances among newspapers on reader perceptions and the historical role of editorials in shaping elections.
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