4min chapter

Perfect Balance: An Advertising Law Podcast cover image

Episode 22: Global Social Media Campaigns – Challenges of Working With Global Influencers

Perfect Balance: An Advertising Law Podcast

CHAPTER

Is There a Similar Disclosure Requirement in Latin America?

Santiago: Latin American countries have very strong consumer protection laws. The two issues are first payment, what you call consideration, any type of payment that is given to that person. And the second one that the brand has what is called editorial control. In this case, the athlete should disclose its partnership. If he doesn't do it, this completely unites with Carolina,. He or she could be considered a media company and have the responsibility of media. What about the energy drink maker with the company have any liability. They could have it also. For example, they are misleading consumers. It's important that both company and influencer working a very, let's say, transparent way in

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