15min chapter

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Reinventing Luxury Rentals with James Curnin - CEO of Clara Homes

Masters of Moments

CHAPTER

Building Luxury Homes in LA: Challenges and Lessons Learned

This chapter discusses the process of building luxury homes in LA and the challenges of differentiating from the competition. The speaker talks about the market becoming flooded with modern homes and how that affected the pool of potential buyers. They also share lessons learned from their first LA projects, emphasizing the importance of thorough analysis, underwriting conservatively, and expecting delays and higher costs.

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