Why Is Everyone Launching Points? | Zach Heerwagen @ Snag Solutions | #295
The Milk Road Show
00:00
The Rise of Points Programs in Crypto
In this chapter, they discuss the rise of points programs in crypto and how they differ from traditional points programs. They explain that in web three, points are equivalent to money, whereas in web two, points are used to redeem in-kind items. They highlight the effectiveness of airdrops in driving user growth, but also mention some issues associated with them. They argue that points programs have become a popular alternative to airdrops to increase engagement and generate hype for projects. They provide examples of projects that have successfully implemented points programs and mention the problem with airdrops that led to the rise of points programs.
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