Business Tao with George Kao cover image

Richard Taubinger & Kylie Slavik -- Core Marketing Skills

Business Tao with George Kao

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Copywriting

For me, my writing is a little more intuitive. Like i get to know who i'm writing to, and 'm like, what do i need to say to them right now? And that's it. For me, the most compelling book i ever read was stephen king's book called on writing. He actually s like a nirty. Fun fact, he actually couldn't sell a single novel until he, until he really understood that idea. As soon as he figured out that strategy, that technique, boom, he what has he written? Like a hundred best selling books. They all play off that idea.

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