The Uniregistry marketplace system was built by Frank Schilling for the purpose of managing, you know, Frank Schilling's domain portfolio. John Sutter: The thing that most people are worried about is getting a UDRP. He says if we're just optimizing for what I see and what I do with my time, it doesn't have to be high-traffic or profitable. "I'm going to bet number one, nobody on this panel has ever heard of this trademark owner"

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