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S03.EP20 - Blands VS Brands with Ariadna Navarro

JUST Branding

CHAPTER

How Do You Get to the Soul?

How do you get to the soul of a company? That's an interesting question because it's very different depending on the kind of company. For legacy companies, in a way, it's easier and harder. The process for startups is slightly different as well. You have to build the soul versus recover the soul. And that's that leaf that you're talking about that's really hard because it's scary Because it could be like, hey, the bulk of the market likes red. But hey, there's this 30% that likes blue at least once per year. Those people are making up more brand loyal or I don't know, travel patterns.

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