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2. Drive: The Surprising Truth about What Motivates Us by Daniel Pink

Education Bookcast

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Why People Aren't Motivated to Work on Big Projects

There's been recently a rise of something called behavioral economics, which you might have heard of. This is the study of behavior where usually you assume that people are perfectly rational and always look for their own self-interest. We can see that it doesn't really reflect what makes people motivated to work on big projects. That's just point number one. And point number two is how we think about what we do.

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