The Big Idea in Storytelling

The big idea is like what your talk is going to be about and you use that as a filtering device. In storytelling, the middle is called the messy middle. That's when you're really getting in people's heads and you're doing turns and twists so that they're coming along with you. And then the end, you have a call to action, which every great presentation should have but a lot of them end there. But you should really end with the new bliss. Steve Jobs' iPhone speech said, we always skate to where the puck isgoing to be not where it's been. So he's promising revolutionary products in the future. You restate how glorious the future is going