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Bill Sweeney, RFU CEO: Behind the Curtain of Rugby's Most Scrutinised Organisation (Ep61)

Business of Sport

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Navigating Financial Challenges and Future Growth in Rugby

This chapter focuses on the financial difficulties experienced by a rugby organization, detailing substantial losses and the rising costs impacting their operations. It also explores new sponsorships and initiatives designed to boost revenue and engage fans, including landmark deals with Allianz and Apple.

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