HighSmile Is the Difference Between 200 Million and 5 Million E-Commerce Brands

The difference between a 200 million and 5 million e-commerce brand is the reinvestment. You're investing in something way bigger than today, right? And you see all these people that get to like 5 mil but then they're at 5 mil next year and a 5 mil a year after. It's not the person who is the expert at that one thing. The ego is so high and it just wrecks everyone because everyone else looks at, oh, is that how you... Like how people should sort of act. So I think get the right people and you have an amazing culture.

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