How to Succeed in Emerging Markets

Rocket internet was a company builder, but a really scaled and successful one. The first tech IPO ever out of Africa was Jumia. We listed that in on the New York Stock Exchange. So we really did like very scale businesses and exit them across all major consumer categories and all geographies. And I always liked kind of the pragmatism that you need in order to succeed in emerging markets. That's kind of where I went there.