Finding Ideas and Doing Market Research

#549 Rosemary Watson is a successful photographer who has carved out a unique niche in the world of stock photography. The discussion primarily centers around Rosemary's journey into stock photography and the practical steps she took to build a business that thrives on creativity and market demand. Key themes include overcoming the initial barriers to entry in photography, understanding the nuances of styled stock photography, and leveraging platforms like Creative Market for business growth. Rosemary also emphasizes embracing trial and error as a learning process, encouraging photographers to experiment with different styles and niches to find their passion.

KEY TOPICS COVERED

1. What is Stock Photography? - Rosemary explains the concept of stock photography, distinguishing between traditional corporate images and styled stock photography that appeals to everyday users and bloggers. Key takeaways include the versatility and utility of stock images for diverse clients.
2. Transition from Portraits to Stock Photos - The conversation delves into Rosemary’s transition from traditional photography gigs like weddings and portraits to stock photography, highlighting how she recognized a gap in the market and filled it with her unique style. The importance of niche marketing and finding your passion is underscored.
3. Building a Business with Creativity - Through Rosemary’s experience, listeners learn the strategies for monetizing photography skills through platforms like Etsy and Creative Market. The episode sheds light on customer engagement, market research, and adapting to industry trends.

IMPORTANT DEFINITIONS & CONCEPTS

• Styled Stock Photography: A specialized form of stock photography that involves the careful styling and arrangement of objects to create visually appealing and purposeful images.
• Market Research: The process of gathering insights about consumer needs and preferences, crucial for tailoring stock photography offerings to meet market demand.

DISCUSSION & REFLECTION QUESTIONS

1. How can you apply the concept of storytelling to your photography to make it more compelling and marketable?
2. What niche in stock photography can you explore that aligns with your interests and has market demand?
3. How can platforms like Creative Market help photographers without a significant following reach more clients?

RESOURCES:
Follow Rosemary Watson on Instagram - https://www.instagram.com/rosemarywatson/
Explore Creative Market for a marketplace of digital products and stock photography - http://creativemarket.com/

Grab your free 52 Lightroom Presets at
http://freephotographypresets.com/

Connect with Raymond!

• Go from Confused to Confident behind the camera with The Ultimate Photography Education Bundle - https://beginnerphotopod.com/bundle
• Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group
• Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/

Thanks for listening & keep shooting!