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Amazon Is Not the Only Game in Town
Caspin: Amazon disrupts how things have been done, but not the rules of capitalism at all. The idea that there are competing platforms, i you know, they are an option, is just really not true. 60 % of on line traffic on market places goes to amazon. Forty percent goes through other market places. That's almost a good 50 50 costo 50 50% split on where other opportunities exist for different small businesses to sell as well. Caspin: We do sell on walmot, on ebe, on croger, and we have a plan to help brands sell on amazon shop off as an omni channel.