How to Be a Culture Changer

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There is a cycle here. It takes time. And if we're going to be culture changers, it really helps to focus on who's open to it and then why will they tell their friends? Right. I don't know if we have time for another idea. Although I did have a list of about 25 that I can do one more and then we'll do two quick Questions or we can do two quick questions and then one more, whatever you want to do. We'll see where we're at. Okay.

Today, Seth Godin (!!) virtually dropped by to talk through a bunch of startup ideas. He gives his opinion on how he’d start everything from a pasta truck to an updated CSA program. We dive into risk, emotion, tension and doing things that matter. Seth talks about the distinction between entrepreneurs and freelancers and the danger of thinking you’re one when you’re really the other. We talk about marketplaces and domain expertise and knowing what it is you’re actually selling.

This is my favorite episode we’ve ever recorded, and I’m excited for you to listen to it.

01:45 How Brian and Seth Met 05:10 Idea #1 - Helping Doctors and Patients get 2nd (and 10th) opinions 10:48 Idea #2 - How to Start a Pasta Truck 13:01 Landlords and Renters 14:45 Bootstrapping the food truck - emotional vs. financial risk 17:13 Can you start a business if you’re not a domain expert? 18:42 Idea #3 - The Scalable Coach 22:50 Entrepreneur Pacs 26:15 - Idea #4 - Update to CSAs 31:20 - How to Pitch Something Uncomfortable - who takes the risk 34:15 - Idea #5 - Cost Transparency 40:37 - Confusing Freelancing and Entrepreneurship 45:08 - The Billboard Question - (outstanding, make sure you get here)