Does It Make Sense to Force a Dispend?

I think one of the biggest issues that I'm even facing is that even on a weekly basis, right, we're maybe pumping out four to six entirely different creatives. Some brands are in a phase where they need to test new concepts because they still haven't figured out their evergreen winners or that one creative that have allowed them to like scale sell out a product. But then the second type of businesses that we work with are already at a significant spend and scale. They have already found those like winners that they keep trying to recreate. So fully loaded question. If it makes sense to keep investing heavily on creative strategy, or if they should just be like, let that set aside a

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