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David Politis' Lessons Learned Over 20 Years of Building and Operating Companies Through to Exit

The SaaS Revolution Show

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Strategies for Targeting Ideal Customers and Improving Business Efficiency

This chapter emphasizes the significance of identifying the ideal customer profile and buyer persona to enhance business impact by targeting the market accurately. It uses the example of a company selling cloud PBX to small businesses to demonstrate the benefits of precise customer targeting.

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