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2min chapter
David Politis' Lessons Learned Over 20 Years of Building and Operating Companies Through to Exit
The SaaS Revolution Show
Strategies for Targeting Ideal Customers and Improving Business Efficiency
This chapter emphasizes the significance of identifying the ideal customer profile and buyer persona to enhance business impact by targeting the market accurately. It uses the example of a company selling cloud PBX to small businesses to demonstrate the benefits of precise customer targeting.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode