2min chapter

Anecdotally Speaking cover image

182 – Listen to your customer – Anita Roddick

Anecdotally Speaking

CHAPTER

How an Accident Caused a Body Shop to Be Successful

The body shop was just a side hustle until her husband got back and they could get on with lives of talking about starting a pineapple farm. Now, when she's starting out, she's got this message around ethical consumerism but how does she get it out there? She decided to incorporate refillable containers as a key part of the body shop. And people started taking even more attention and it grew and it grew.

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